Digital E Wise

SEM & PPC

SEM & PPC Advertising Agency Services

Maximize your return, improve ROI and grow online conversions with a performance-driven
SEM marketing agency and certified Google Ads Partner.

Full-Stack Performance Marketing

From driving new qualified traffic through paid search to creating high-converting landing pages and complete analytics reporting, digitalewise understands everything needs to build a performance marketing program. After all, you don’t just want a Google Ads channel manager, you want a partner that can optimize all steps of the funnel.

Deep Experience

  1. Zoom video chat to learn about your current ad program, audience, brand, and goals
  2. Cover our strategies, capabilities, and approach to drive results
  3. Audit current digital marketing programs (optional)
  4. Create a customized proposal to best achieve your objectives

Truly a Goldilocks Agency

Small marketing agencies may be nimble but don’t have the team or resources to easily scale with you. Big digital agencies are overpriced, slow to move, and your business is just one of hundreds of customers. Digitalewise is at the perfect stage of stability for scale while not so large that we don’t prioritize your business. In fact, you will work with our strategic founders on a regular basis.

Gain a Competitive Edge with Search Engine Marketing (SEM). Make every dollar count with targeted Paid Search & PPC marketing campaigns. In this digital age, brands have to compete for search engine visibility like never before. With the right targeting and ad copy/images, paid search and pay-per-click (PPC) ads can produce extraordinary results with a measured return on investment (ROI). Our PPC specialists have been managing Google Ads for over 15 years and have the experience, tools and systems to deliver high ROI results. See some sample client results from our case studies.

Our SEM Performance Strategy

Whether you currently have campaigns running or need to start from scratch, we can create a customized strategy designed to get the highest ROI possible for the KPI’s that matter most. We’ll create ads and perform A/B testing until you are left with high-performing ads.

Our standard monthly SEM service includes

  • Keyword research using the latest industry tools: KWFinder, Ahrefs, SEMRush and Opteo
  • Review of competitor landscape for keyword and ad copy concepting
  • Creation of all ad copy and ad extensions
  • Weekly bid optimizations to achieve a cost-per-action or ROI target
  • Recommendations on landing page design.Content strategy and optimization
  • Bi-weekly or monthly update and planning calls
  • Google Analytics, Search Console, and Tag Manager setup for conversion tracking
  • Dynamic reporting through Google Data Studio
  • Conversion Rate Optimization (CRO) strategy

Key SEM Agency Differentiators

  • End-to-end management: we go beyond basic strategy and fully manage your SEM and PPC programs.
  • Heavily utilize marketing and automation software: meaning you get results faster at a better value. Our agency uses to SEMRushAhrefsKWFinder just to name a few.
  • Extensive experience: all of our account managers have over 5 years of PPC experience with brands like eBay, Fossil, Samsung, and Tatcha.
  • Proven results: our average client sees a 10% to 30% increase in organic search traffic and conversions within the first 90 days of working with us. See some of our client case study results.
  • Full service: why juggle multiple agencies? We can be your single partner not just for PPC and SEM but also SEO, web analytics, CRO and more. If it happens online, we can support you.

How We Work

Search engines like Google and Bing offer advertising programs to help you reach your target audiences. These ads can help you attract qualified leads, which leads to increased sales. They allow you to very specifically define your brand’s personas to only show your ad to prospective customers.

SEM campaigns we manage include

PAID SEARCH MARKETING
Capture new users with search engine ads that target keywords.
SEARCH RETARGETING & SITE REMARKETING
Show your ads to users who went to your site but did not convert.
MOBILE
Target users on their mobile devices when they are near your location
SHOPPING ADS
Capture new users with search engine ads that target keywords.
APP INSTALL
Show your ads to users who went to your site but did not convert.
While these ads can be highly effective, they can easily drain your budget if they’re not set up properly and regularly maintained. Upgrow continuously optimizes your campaigns to get you the highest ROI for your budget.